Running your first ever webinar or event is a HUGE milestone, and not one that should be overlooked. The opportunities that will present itself going forward are enormous!

That said, it’s not all smooth sailing from here. There’s still a lot you need to get into place before you can start taking advantage of all of those opportunities.

In particular, there’s things you need to know BEFORE you run your first webinar or event, before you even start promoting it.

These cold hard facts must be understood and reacted to. And if you don’t? …

Webinars and events; they’re a proven form of transforming your list and leads into paying customers and clients.

The process of hosting valuable webinars and events jam packed with important information and content, in order to warm people up to you making them easier to convert, is well practiced.

And yet, many experts, speakers and trainers fall at this hurdle. They recognise the importance of webinars and events, but miss something very critical out.

And what’s the result of this?

· Less people show up, and those that do are not very engaged and not their ideal target audience


When it comes to promoting your events & webinars, the good news is you’re not short of options. There are literally hundreds of promotional platforms and tools you can use to get people to sign up.

But the bad news is, not all of these platforms and options are worth doing.

Over the last 5 years I’ve tested hundreds of different promotion methods to discover which ones do best, and which do worst. That way I could focus my time, energy and clients money, on the best methods — maximising signups and minimising cost. Win-Win!

After doing all this work…

What does it take to run successful events and webinars?

Events and webinars that bring you as the host and presenter a lot of money on the day, and long afterwards. Events and webinars where you can literally change people’s lives, make a huge impact and give tonnes of value.

Well, It’s a question I get asked often. And with good reason.

Afterall, unlocking the key to successful events and webinars doesn’t just allow you to run the odd webinar here and there, and to host the occasional event. …

Hey guys, it’s Dan here. And today I want to talk to you and tell you a little story about myself. And a very important lesson I learned some time ago, and that I’m still very much learning and reminding myself of today. And I hope it will be of some use to you.

So I know many of you would probably consider yourself perfectionist in your particular area of expertise. And I definitely used to be the same. …

Today I want to talk to you about leads, and in particular the six most effective ways to convert those leads into paying customers, which is, of course, the goal of acquiring leads in the first place.

So to start with, the first most effective method is actually relating to the lead magnet itself. So usually you would have some form of lead magnet and different kind of media and format designed to capture a lead in the first place. So it could be an ebook, it could be a guide, a video series, something physical. …

Today I want to talk to you about lead magnets, and in particular, the six different elements that contribute to creating an awesome lead magnet. Now, before I dive into that, let’s have a quick look at what is a great lead magnet.

Well, a lead magnet is fantastic if it does two things.

Firstly, it attracts quality leads for you in your business.

And secondly, if it also helps to convert those leads into sales later on down the line.

So there’s two very important aspects there; attracting leads in the first instance, and supporting the sale to those…

Hey friends and welcome to our latest escape room marketing blog! I hope you and your loved ones are well wherever you are in the world.

Today I want to provide the most simple and honest answer I can to the question I get asked all the time: “How do I get more bookings for my escape room?”.

More bookings, they’re the epitome of escape room marketing and the reason you spend so much effort marketing each and every day.

Depending on your escape rooms current situation, I could provide one of ninety-nine different answers to that question. …

Today I want to shine some light on the escape room industry by revealing what I consider to be the biggest opportunity for escape rooms this year. I know, it’s a bold statement! But bare with me.

The last 10 months have been a nightmare for sure. And in many countries it’s not set to get better for a few months longer at least. But with struggle, with pain, comes opportunities. Last year many escape rooms adapted to offering virtual and online escape rooms to try to make some money whilst their physical doors were shut closed.

But two very…

Hey friends, happy new year and welcome to our latest escape room marketing blog! I hope you and your loved ones are well wherever you are in the world.

With 2020 finally behind us and vaccines being distributed worldwide — the world should be able to start getting back to normal in the coming weeks and months. And the escape room industry can start to get back on its feet again!

To start this brand new year off in the best way, I figured a great place to start our escape room marketing blogs back up again would be with…

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