Why Your Cost Per Lead From Facebook Ads Is Too Expensive Part 1

Dan Todd
5 min readJun 6, 2022

When running any paid marketing one of the most critical metrics you need to keep an eye on is cost per lead. This metric can literally make or break your business.

A low cost per lead allows you to finance many more leads allowing you to generate more paying customers and clients, and a strong ROI.

A high cost per lead of course does the opposite.

When it comes to what classes as a high or low cost per lead, it’s largely subjective. Depending how good you are at…