The 3 BIGGEST Things People Get Wrong About Event Marketing

Dan Todd
4 min readJul 4, 2022

Events are a staple of many successful B2B and B2C businesses. But how those events are marketed critically determine the success or failure of said event. For the hosts of successful events, it means profits, more customers/clients and most importantly — an increased impact on the world.

For those who’s events fail, it means a negative balance sheet and the loss of opportunity to impact the wider world.

That’s why getting Event Marketing right the first time is so important. Sure it’s possible to fail…