Event Success And What Determines It

Dan Todd
3 min readJun 20, 2022

If you run events, or you want to start running events — whether they’re physical or virtual… it’s important to understand what makes them successful.

At The Marketeer we specialise in filling events for our clients. But how we fill them is critical to their overall success.

When it comes to running successful events, it’s not just a case of being sold out or being fully booked.

Deep down, an event is successful if it makes profit, if it makes a difference in the attendees lives, if it inspires and educates them.

But how do you achieve this?

That’s what I’m going to share today.

Let’s dive in!

Profit. Made a difference. Inspires. Educates.

This is what makes an event successful.

And to achieve this you need 3 very important things.

Not just 1 or 2 of them, but 3 things — together — simultaneously.

It’s a careful balance… almost like brewing a potion.

You need a balance of these 3 ingredients together to create that profit… that inspiration… that difference in people’s lives.

1. Quantity

A critical aspect of event success is having large numbers. What you class as large numbers can vary… it can be 10… it can be 1,000. As long as you’re happy with it and have capacity.

But this is important especially in terms of profit. Making money and making a profit is a numbers game… and having people attend your event is critical.

I know… this is obvious. But having enough people attend, you can multiply the success because whether 10 people turn up or 1,000, you’re still spending the same time on stage. So the more you have in the room (or on Zoom), the better.

BUT, as I said in the intro… event success isn’t just a case of having lots of people turn up.

You need the second critical component… the second ingredient.

2. Quality

Quality refers to how applicable the attendees are to what your event is about, the education you’re sharing, and the products/services you’re upselling to.