Organic Marketing and Why Your Business Can’t Rely Solely On It

Dan Todd
3 min readMay 23, 2022

To Fill Your Events, Webinars & Challenges

Organic or Paid Marketing, which is best?

It’s a constant debate, with arguments on both sides.

But when it comes to filling your events, webinars & challenges — there’s only one option.

There’s only one way to get large numbers of high-quality people in your virtual and physical rooms.

And that my friends, is Paid Marketing.

But Organic Marketing has it’s merits. After all, people do Organic all of the time, right? It must have it’s uses.

And it absolutely does — but those uses and merits are significant limited.

When you’re first starting out, running your first event or webinar — organic is a great place to start.

But as you grow, run more webinars and events — and want to fill more seats — organic just doesn’t cut it.

And today I want to share why.

As I said in the intro, Organic Marketing has and will always have a place.

But there gets to a point in your business where you can’t solely rely upon it.

In will always play a role in your business, but that role will be diminished.

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