Why You Need To Run Events, Webinars & Challenges

Dan Todd
4 min readMay 16, 2022

Events… Webinars… Challenges…

You see them everywhere — hosted by experts and businesses in practically every industry and niche.

But why? Why are so many of them run, and why have businesses been running them (especially events) for years and years?

That is what I’m going to answer in todays blog.

If you don’t currently run events, webinars & challenges, this is vital reading for you.

Whether or not you like to run your business your own way and don’t like to copy others, there are many very good (amazing quite frankly) reasons why they are run… and why YOU should too.

It Just Makes Sense

Let’s start at the beginning.

In the 21st-century, it’s no longer a case that “if you build it, they will come”.

It’s not enough to simply create a business, offer services/products and get clients/customers.

Why? Because markets are so saturated, technology makes it so easy for competitors to advertise to your audiences, it’s harder to stand out and be individual.

That’s why successful businesses, businesses that grow and get sales, take a different journey.

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