Why Your Cost Per Lead From Facebook Ads Is Too Expensive Part 2

Dan Todd
4 min readJun 13, 2022

Last week I shared 3 of the biggest reasons why your CPL from FB Ads is too expensive.

CLICK HERE to read that blog now

Today I want to continue with the same subject, with 4 more reasons why your CPL from FB Ads is too expensive.

Let’s dive in!

Reason 4: You are relying on FB algorithm far too much

You must have heard about the Facebook Algorithm that operates behind the scenes of all of your ads. Facebook are constantly talking about this powerful AI that they’ve created to maximise results for your business.

And yes, it can be useful for advertisers. No doubt.

But can you solely rely upon it to generate you cost effective results? Never.

The AI relies you to spend a lot of money over a short period of time on your ads, without making any changes. You have to literally watch your ads spend more and more money, even if your CPL is high.

Why? Because this allows the AI to learn what ads are best to target and who they’re best to be targeted to.

But my problem with this is it takes too long, and costs too much money.

The techniques and strategies I use to deliver low CPL’s do not rely upon this algorithm at all.

Sure, we’ve tried and tested it many times. But we’ve found that you can’t just rely upon the all mighty FB Algorithm. Unless you’re a fan of burning your money.

Which, if you’re reading this guide — I’m sure you’re not!

If your CPL is higher than you’d like, I suspect you’re relying too heavily on this AI.

Reason 5: You are not spending enough time ON and IN your ads

As I mentioned in reason 4 you cannot sit back and rely on Facebooks AI to spend your hard earned money whilst you generate next to no results in return.

So it also goes without saying that you also can’t not spend time ON and IN your ads. What do I mean by this?

Firstly ON your ads.

On setting up best performing campaigns. On creating precisely targeted audiences. On crafting highly…