Events… Webinars… Challenges…
You see them everywhere — hosted by experts and businesses in practically every industry and niche.
But why? Why are so many of them run, and why have businesses been running them (especially events) for years and years?
That is what I’m going to answer in todays blog.
If you don’t currently run events, webinars & challenges, this is vital reading for you.
Whether or not you like to run your business your own way and don’t like to copy others, there are many very good (amazing quite frankly) reasons why they are run… and why YOU should too.
It Just Makes Sense
Let’s start at the beginning.
In the 21st-century, it’s no longer a case that “if you build it, they will come”.
It’s not enough to simply create a business, offer services/products and get clients/customers.
Why? Because markets are so saturated, technology makes it so easy for competitors to advertise to your audiences, it’s harder to stand out and be individual.
That’s why successful businesses, businesses that grow and get sales, take a different journey.
Instead of trying to sell directly — they first focus on providing value, education, content — at no cost — to their audiences.
This makes the audiences warmer, more likely to trust and know the business and thus more likely to eventually buy.
And there is no better way to provide value en mass to your audience than events, webinars and challenges.
And in the 21st-century world of needing to educate before selling, this makes events, webinars and challenges king.
And if this isn’t reason enough to convince you to start running your own… here’s some other reasons why!
It’s one thing to find a marketing strategy that works and delivers your clients and customers.
But different strategies present different potential return on investment (ROI).