Why you need multiple ways of promoting your escape room to ensure your success

Today I want to share not a strategy, but a very important lesson in different ways/strategies of promoting your escape room. One thing’s for sure, you have a huge amount of options — some better than others, and some more tried and tested than others.

But I’m here today to tell you — that whatever ways you use to promote your escape room — make sure you use more than a few.

From now on, I’m going to refer to different marketing and promotional methods as PILLARS.

But, what do I mean by pillars of marketing?

Imagine your escape room business as a building. Different forms of marketing and ways to get bookings, each represent a pillar. As you know, a building is more stable with multiple pillars, as is a business with multiple pillars of marketing.

But why are multiple pillars best? Picture this…

There are 2 escape rooms in a town — escape room A, and escape room B.

Escape room A’s bookings are generated by the following:

Google Ads — 90%

Repeat Customers — 5%

Social Media — 2%

Direct Mail — 2%