The Two Email Campaigns Any Business Should Be Running

Email Marketing remains one of the best ways of marketing any business in the 21st century. Despite views that “emails are dying” from certain gurus looking to push the latest marketing technique (ie bots), this is far from the truth. I explained in a previous post why emails are definitely not dying.

Here however I want to talk about ways that businesses should be using emails to market themselves all year round. There are two very distinct and different campaigns that go out to the two main email lists every business has.