If you’ve been following my journey on Medium recently, you’ll be aware that I’m investing a lot of time in learning how to sell — and in particular, how to sell myself. As The Marketeer, I know I can market any business and product, ultimately leading to new customers. But as I step into self employment, I face a learning curve to actually sell myself.
As part of this research I’ve come across what is essentially a road map of making any sale. In covers the entire journey from start to finish, but also allows the process to restart with that same customer — going in a circle, hence The Circle Of A Sale.
Sure every sale will be slightly different, but having a rough road map of the journey we need to take to transform a lead or prospect into a paying customer can be extremely useful. So, I’d thought I’d share it with you all and I hope you find it as useful as I have!
The Power Of One
Before I dive into the circle of sale — and the 12 steps inside of it, it’s important to note something. Every potential new customer should be treated as they’re your only one. If you could only have the one customer to run your business, what would you do to get it?
You’d give it your all, you’d prepare in massive detail and leave nothing to chance. And that’s…
