The 3 Roadblocks Of Filling Events, Webinars & Challenges and How To Overcome Them

Dan Todd
5 min readApr 4, 2022

Having helped experts, speakers and trainers fill their events, webinars and challenges for a number of years, I’ve seen it all. And in every single case, the same 3 roadblocks have stood in the way of success… of being able to fill their events, webinars & challenges.

Because it’s no longer the case that “If you build it, they will come.”.

Creating and running a new event, webinar or challenge is the easy part. Filling them is the hard part.

In today’s blog I’m going to be sharing what the 3 roadblocks that everybody running events, webinars and challenges face… and how to overcome them.

So when you come to running your next one, you’re best prepared to make it the most successful one to date!

Are you ready? Let’s dive in…

Roadblock 1: Quantity

Let’s start with the basics. To fill your event, webinar and challenge you need people. People signing up and attending. Depending on your targets, your capacity, etc. that could mean dozens, hundreds or even thousands of people.

And herein lies the first roadblock… how do you get those numbers of people? Where do you find them? How do you get them to sign up?

There’s no shortage of marketing channels, platforms, methods and pillars that businesses of all shapes and sizes can use. But most won’t deliver the quantity you need. If you’re lucky, you’ll get small trickles over time. Not substantial numbers to make your event, webinar or challenge a success.

And even if you can get the numbers, you hit the next roadblock…

Roadblock 2: Quality

Getting hundreds and thousands of people signing up and attending your webinars, events and challenges is no mean feat. But even if you manage it, you’re not set for success just yet.

Whilst getting good numbers is critical, if you like quality then you’re less likely to get the return you want from your webinar, event or challenge.

Quality people are active, engaged, your ideal target audience and are significantly more likely to buy from you as a result.