Events are a staple of many successful B2B and B2C businesses. But how those events are marketed critically determine the success or failure of said event. For the hosts of successful events, it means profits, more customers/clients and most importantly — an increased impact on the world.
For those who’s events fail, it means a negative balance sheet and the loss of opportunity to impact the wider world.
That’s why getting Event Marketing right the first time is so important. Sure it’s possible to fail forward, and get better next time… but it’s much better to simply learn from other peoples mistakes and get your event marketing right the first time.
Having helped people to fill their events for over 5 years using state-of-the-art event marketing, I know what works and what doesn’t.
And today I want to give you a quick glimpse into that, and share the 3 biggest things people get wrong about event marketing… so you can avoid making those same mistakes and make your first or next event much more likely to succeed.
Let’s dive in!
1. Expecting everybody to turn up (they won’t sorry!)
A very common mistake and misconception about events and event marketing is that everybody who signs up to attend…
