Facebook Ads, got to love them! I spend 365 days a year running FB Ads for our clients businesses as well as our own. Why? Because I believe they are the best way of capturing large number of high-quality leads, cost-effectively.
BUT, it’s not easy. Which is why our clients pay us not insignificant amounts of money to get us to run their ads and utilise our 5 years of experience running them.
Over those 5 years we’ve learned so much about getting the most out of FB Ads — the things that must be done. We’ve also learned, just as importantly, everything you shouldn’t be doing.
And of all of the mistakes people are making on FB Ads, there’s one that stands out the most. Not only is this one mistake done by so many people, it’s also the most critical thing standing in the way of getting the results they want (and deserve) from ads.
This one mistake is the difference between burning money running ads for little results, to running ads and getting lots of results for less cost. So as you can imagine, it’s HUGE.
So today I want to get to the bottom of this mistake and share it with the world, so that more people and businesses running FB Ads can STOP making it and START getting better results for lowest costs from their ads.
Let’s dive in!
