Seven Steps To Building A Brand
Giving your new business an identity needs to be well calculated…
What is a Brand? If you were to ask five different people, chances are you’ll get five different answers. The term Brand is quite broad, leading to many businesses failing to truly identify themselves.
In essence, a Brand is a story. Sure, it’s lots of other things too. It’s logos, it’s colours, it’s slogans. But successful Brands must tell a story. Stories are a fantastic marketing tool, because they do one very important thing: