Make Your Product Fit Your Audience — Not The Other Way Around
It’s no longer the case that “if you built it, they will come”. It’s no longer enough to simply have a product or service in order for a business to thrive. If there is no demand for that product and service, no matter what great a deal it may be, people won’t buy it!
It’s a common mistake that new businesses and existing businesses make — coming up with new products or services that they themselves believe to be amazing, but that people don’t really want or need.