How The Marketeer helped to break the record of the largest Challenge Suzanne has ever run

Suzanne Dibble, The ‘Small Business Law Expert’, author of GDPR For Dummies and former lawyer to Sir Richard Branson, has an immense passion to help small businesses. To do this, Suzanne relies heavily on challenges, webinars and events that allow her to not only help small businesses, but to also create leads and get customers/clients who invest in her legal support services including templates, group mentorship and more.

Requirements

In order to continue to run successful and profitable webinars and challenges, three things were required:

1. Large numbers of brand new registrants & attendees — 100s and 1000s

2. Of high quality — those most engaged, most likely to turn up, take action and buy

3. Cost-effectively — at the lowest possible cost, to maximise the return on investment

Challenges

In order to deliver these requirements, a number of challenges were overcome:

1. Ensuring the costs were kept low even when quantity of registrants increased, and the audience pool of potential registrants decreased