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Welcome back to some more golden rules of Facebook Ads. Today I’m covering the golden rules we use to manage all of our clients Facebook Ads. When it comes to getting success from your FB Ads, it’s important to understand that this comes in two halves.
The first half is the ads themselves — the targeting, the ad copy, the ad visuals. And I’ve covered our golden rules of them in blogs earlier this year.
The second half, which is just as important — but which many advertisers tend to neglect, is how to manage those ads.
You could have created an amazing beautiful ad, with engaging copy and run it to your ideal target audience — and get rubbish results. Why? Because you’ve not managed the ad correctly.
And likewise, you can run some average looking ads that read OK, and get great results if you… you guessed it: Managed them correctly.
So that’s what I’m going to cover today. Let’s dive in!
In total there are 6 golden rules to follow when managing your ads.
1. Micro-management
The most important golden rule of ad management is micro-management.
Most ad “gurus” and FB themselves will tell you that you should run your ads solely dependent upon that algorithms which, in theory, allow you to get better results automatically through their clever artificial intelligence.
The problem is, this requires you to spend a lot of time — and money — running ads that could be getting bad results for you, but you can’t turn them off. You’re told to leave them running for weeks, spending hundreds, even thousands of pounds over that time.
In my experience, having ran FB Ads for clients worldwide over the last 5 years, this strategy is just a fast way to waste your ad money for little to no results.
Instead I prefer a micro-management approach, where you constantly monitor and tweak your ads.
Yes it takes more time. But it’s by far the best way I know to maximise your results.
And it’s precisely why I spend huge chunks of my days, Monday to Friday, 365 days a year, managing my clients ads. They deserve the best results, and this is the best way to…
