Facebook Ads: 5 Golden Rules of Ad Copy

Dan Todd
7 min readMar 28, 2022

At The Marketeer, the core strategy we use for our done-for-you event, webinar and challenge marketing services is Facebook Ads. We’ve been running them for years, spending several million of clients money in that time. We live and breathe them, 365 days a year.

And over that time we’ve developed many golden rules to follow to ensure we get the best results for our clients. By that, I mean…

  • High numbers of event/webinar/challenge registrants, leads, etc.
  • Of high quality–most interested, most engaged, most