Live events has become one of the most powerful ways of generating leads and making sales both on the day and the future for almost every business model and niche — from real estate to ecommerce, marketing to self help.

In recent years several different event models have emerged and become the norm when it comes to live events:

  1. Free one day events — 5–6 hours of education with an upsell in between
  2. Paid three day events — sold at the free one day event
  3. Shorter 2–3 hour free events