Live events has become one of the most powerful ways of generating leads and making sales both on the day and the future for almost every business model and niche — from real estate to ecommerce, marketing to self help.
In recent years several different event models have emerged and become the norm when it comes to live events:
- Free one day events — 5–6 hours of education with an upsell in between
- Paid three day events — sold at the free one day event
- Shorter 2–3 hour free events