Events: Free vs Paid

Dan Todd
6 min readJun 2, 2019

Live events has become one of the most powerful ways of generating leads and making sales both on the day and the future for almost every business model and niche — from real estate to ecommerce, marketing to self help.

In recent years several different event models have emerged and become the norm when it comes to live events:

  1. Free one day events — 5–6 hours of education with an upsell in between
  2. Paid three day events — sold at the free one day event
  3. Shorter 2–3 hour free events