Event Success And What Determines It

Dan Todd
3 min readJun 20, 2022

If you run events, or you want to start running events — whether they’re physical or virtual… it’s important to understand what makes them successful.

At The Marketeer we specialise in filling events for our clients. But how we fill them is critical to their overall success.

When it comes to running successful events, it’s not just a case of being sold out or being fully booked.

Deep down, an event is successful if it makes profit, if it makes a difference in the attendees lives, if it inspires and educates them.

But how do you achieve this?

That’s what I’m going to share today.

Let’s dive in!

Profit. Made a difference. Inspires. Educates.

This is what makes an event successful.

And to achieve this you need 3 very important things.

Not just 1 or 2 of them, but 3 things — together — simultaneously.

It’s a careful balance… almost like brewing a potion.

You need a balance of these 3 ingredients together to create that profit… that inspiration… that difference in people’s lives.

1. Quantity