Hey friends, and welcome to our latest escape room marketing blog! Hope you and your loved ones are well wherever you are in the world.

The “second wave” of the Coronavirus is in full force across many countries, leading to their second lockdown of the year and the forced closure of escape rooms based there.

If you run or work in an escape room that has been forced to temporarily closed, you may be wondering what to do next? Whilst you may be more prepared and experienced for it than earlier in the year, the impact of closure can hit hard. …


That A Lot Of Owners Don’t Know About

Hey friends, and welcome to our latest escape room marketing blog! Hope you and your loved ones are well!

2 weeks ago I shared the 9 pitfalls of using digital marketing for your escape room and how to avoid them.

Usually I aim to publish a blog each week, but having done that for nearly a year now I’m finding it harder and harder to come up with great strategies and ideas to help you guys out.

That being said, if you have a specific problem with your escape room marketing — please email me more information to dan@virallybot.com and I’ll look at publishing a solution in one of my future blogs. …


Hey friends, and welcome to our latest escape room marketing blog! Hope you and your loved ones are well!

Last week I shared 5 cost-effective alternatives to Facebook and Google ads.

Today I’m going to be talking about digital marketing in general, and the pitfalls you need to avoid when using digital marketing for your escape room.

Digital marketing is incredibly powerful — you know that, and they’ll be plenty of different digital marketing you’ll be doing every single day. But even escape rooms who are experienced with digital marketing need to be cautious.

You see, digital marketing will only do great things for you if you do it right. It’s a long journey from starting to use digital marketing to having it sustain your escape room by providing bookings. …


Hey friends, and welcome to our latest escape room marketing blog! Hope you and your loved ones are well! Can you believe it’s October already? I sure can’t!

Last week, I shared 3 additions you should make to your order form in order to increase bookings.

Today I’m going to be addressing a concern I’m seeing more and more — and that is surrounding the costs of running Facebook and Google ads. As a marketeer, I love these paid ad platforms because they allow fantastic targeting — but it comes with a price.

And following the difficult year the industry has had with the pandemic, more and more escape rooms are trying to minimise their costs. …


Hey friends, and welcome to our latest escape room marketing blog! Hope you and your loved ones are well!

Last week, I shared 3 of the most common escape room marketing mistakes — and how to avoid them!

Today, I want to talk about your online booking form — and specifically how to get more bookings on it. After all, that is the ultimate goal from all of the marketing, advertising and hard work you put into promoting your escape room — right?

Online booking forms can take many shapes and sizes — many escape rooms use specific booking software, whilst others have an in-house booking form. Whatever you use, they’ll always be different ways to increase conversions — i.e. …


Hey friends, and welcome to our latest escape room marketing blog! Hope you and your loved ones are well!

Last week, I shared an escape room marketing strategy that is making a comeback — much like the escape room industry itself!

Today I want to take a different approach, and look at escape room marketing mistakes.

Let’s face it, marketing is a gigantic thing to dive in — and some of us (like me!) …


Hey friends, and welcome to our latest escape room marketing blog! Can you believe it’s September already? I know I can’t!

Last week, I shared a way of ensuring you never, ever, run out of customers in the future!

Today I want to bring you a marketing strategy that has over the years been slowly dying — BUT, in 2020 and beyond is making a huge comeback.

That makes it a strategy you really need to be getting into and not missing out on, and in my blog I’ll give you everything you need to get started today!

So, what is this strategy? It’s something you would have heard of, would have been on the receiving end of from many businesses (not just escape rooms), and may even be something you’ve tried in the past — but might not have gotten many bookings from…


Today I want to help solve a problem that I know many escape rooms ultimately end up facing, several years into their opening: running out of a customers!

As you can imagine, this is a problem you want to do all you can to avoid — and today I’ll show you how.

This problem exists because of one fundamental, albeit unfortunate, truth about escape rooms: Not everybody will want to play them. …


Today I want to share not a strategy, but a very important lesson in different ways/strategies of promoting your escape room. One thing’s for sure, you have a huge amount of options — some better than others, and some more tried and tested than others.

But I’m here today to tell you — that whatever ways you use to promote your escape room — make sure you use more than a few.

From now on, I’m going to refer to different marketing and promotional methods as PILLARS.

But, what do I mean by pillars of marketing?

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Imagine your escape room business as a building. Different forms of marketing and ways to get bookings, each represent a pillar. As you know, a building is more stable with multiple pillars, as is a business with multiple pillars of marketing. …


Before I get started, I’ve just got to take a moment to stop and say WOW! It’s amazing to see how far the industry has come since I last posted, and the escape room worldwide comeback is well under way — with many escape rooms now reopened and starting to thrive once more, or preparing to reopen any day now.

What I’m also loving is seeing new escape rooms popping up every single week! The escape room industry has suffered this year, of that there is no doubt. …

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