5 Ways Marketing Virtual Escape Rooms Is Different To Normal Escape Rooms
Virtual ERs are popping up everywhere, more and more each day. And with good reason: It’s a great way for ERs to make some money whilst their doors are temporarily closed.
When it comes to comparing Virtual to normal “physical” ERs, there are clear differences. But when it comes to Marketing them both, it can be easy to mistakenly take the same approach. Sure, they’re both ER experiences that require a group of players, team-work, challenges, time limits, etc.
But that doesn’t mean you should market to them exactly the same. To help you to best market your virtual experiences and to maximise your customers and income during this difficult time, I’m today going to share with you 5 ways marketing virtual escape rooms is different to marketing normal escape rooms.
Let’s start with something that is critical to any marketing — not just escape room marketing: Audiences. WHO you’re targeting will determine HOW you advertise and WHAT you say in your marketing.
Primarily, people play virtual escape rooms at home via the internet. And especially during the lockdown experienced worldwide, teams are restricted to those they live with: Mainly family members. So focus on targeting families, at least until the lockdown is over.
Running virtual experiences also opens up a huge new target audience. See normally you’re limited to marketing to people who live nearby — in your town/city. Sure, there’s always some hardcore ER players and teams who travel countries, even continents, to conquer as many as possible. But the idea of blanket marketing say your entire country, is just not feasible.
BUT, with virtual escape rooms it is. In fact, not only can people play your virtual experiences anywhere in the country, they can also play them anywhere in the world — technology and language barriers depending.
So as you can see, virtual experiences narrow your audiences to some degree, but also open them up significantly too!
2. Methods of marketing
Next, I want to talk about methods of marketing, because HOW you market needs to be different for virtual experiences…