5 Of The Best Ways To Promote Your Event, Webinar or Challenge

Dan Todd
4 min readMar 21, 2022

When it comes to filling your events, webinars, or challenges, you’re not short of different marketing methods to use. In fact, there are hundreds!

The bad news, though, is that most of these methods are not effective. They might get you trickles of signups, but you need more than that.

Having helped experts fill their events, webinars, and challenges for over 5 years, I’ve tested hundreds of different marketing methods and I’ve found the ones that work the best.

What do I mean by working the best? I mean those that get you the MOST signups, of HIGH QUALITY, and at the LOWEST POSSIBLE COST.

Here are 5 of the best ways I’ve found to promote events, webinars, and challenges including my personal favourite — a method I use to get thousands of signups, of high quality, cost-effectively, for clients every month.

1. Industry Affiliates

Unless you’re part of a micro-niche or industry, they’ll be many other players in your industry. Some may be competitors, others potential allies. Either way, consider leveraging their databases and marketing by offering them an affiliate partnership.

Partnerships can vary, but the bottom line is this: they’re valuable to both parties. An example could be…

--

--