Whilst it often seems like a change in Marketing technology or strategy came out of nowhere, they in fact take years to mature. Facebook, took years to build up and slowly scale to the size it is today. Same with Google. Same with Websites. Same with Sales Funnels.
If your eyes are open, you can see what is coming and grab the opportunity. Marketing is all about people, giving them what they want in order to engage them and get their business. But people change, their preferences change, their needs & desires.
