5 Giveaways To Use In Your Marketing

Dan Todd
3 min readJun 7, 2019

We all love a good freebie, they make us feel happy and appreciated by the giver. Now we marketeers all know that businesses that give away things for free aren't really doing it out of the goodness of their hearts.

There are two primary reasons that businesses do it:

1- Build trust, establish brand loyalty — to make it easier to sell to people later

2- To gain email addresses and other data — again to sell to those people later